Competitor Research Audit: Well, it is detailed research and analysis that makes professionals find how competitive companies are working and how they are scoring well in terms of ranking. The professionals check every minor factor of the SEO strategy. The detailed audit brings it in the notice that how well they are doing it. The professionals not only find the minute details, but they even make sure to implement it on their on-going projects or the client’s project. In this way, paying attention to the competitor’s website is worthy. The audit results enable the professionals to find how the other professionals and strategists are working and how perfectly they can bring results.
Architecture Audit: Every website has its own identity just because of its look, feel, user’s experience, and most important its architecture. No matter how many strategies you plan, until and unless you don’t have a good architecture of the website, you won’t have potential benefit. And an architecture audit is something that enables experts to go through in-depth analysis and find the basics of website coding, navigation, layout, internal linking, content and its gaps, compact menu, etc. Once the professional find out the status of these parameters, he/she gets a clear idea about how the website is performing and what he/she should learn from it. Such audits fetch the actual potential of the audit and enable experts to make the right call.
Technical Website Audit: A technical website audit is something that discovers how strong or weak a website is and how it is performing. A technical website audit comprises of a long list and some of the important factors are to see if the site is mobile-friendly, find loading time and speed, delete zombie pages, fix indexing problems, improve On-Page SEO, Fix broken links, optimize featured snippets, optimize UX signals, flatten website structure, etc. Other than these problems, professionals just try to rectify all these issues and make sure when it is an eCommerce platform then it must have the right schema and markup.
On-Page Optimization Audit: When it comes to On-Page optimization audit, the experts look into its content, website, and search engine to bring good ranking. The experts go through into deep analysis and find what’s wrong is there on On-Page optimization. Such audit comprises of traffic generating keywords, additional keywords, missing tags and meta descriptions, easy navigation, internal and inbound linking. Once each of these things is observed very well, and then professionals rectify them and make sure to make it even better by improving the grey areas. They also make sure to optimize the clean URL, which reflects the content on the website and images that are tagged.
Content Quality Audit: Online website exists with two important factors first is optimized images and quality contents. And everyone knows “Content” is the king. Thus, it is always important to audit the contents. One has to check it should be informative, interesting, relevant, original, and serves its motive, after all, quality of content will leave a lasting impression on readers and users. And if it is perfect, certainly the web page will get the highest ranking. When its audit goes on, professionals must compare the content with competitors and identify the score of both quality and quantity. This certainly helps content professionals to find lacking points and get rid of the problems. And the most important factor is to always get away from duplicate contents.
Site Speed Audit: Speed audit of a website is indeed important as its direct impact comes over the website ranking and user experience. If a website loads timely and the user is happy with its prompt response, definitely it meets the user’s expectation. And in case a website is taking time in getting loaded, then certainly there is some issue. The usual time for any website to get load is 3 seconds and a maximum of 5 seconds, however if it makes any further delay then, the audit must be required because something wrong is there which is lowering down its speed. On the other hand, the loading time for both mobile and desktop varies from each other due to its different bandwidths. Now, once the speed is cross-checked and it is fine. It certainly enables the website to get clicked many times and bring higher traffic to the website and certainly increases ranking over the internet.
User Experience Audit: A website is designed and launched for its end-user, thus it is important to check whether it offers a brilliant user experience or not. And it can be checked via its audit. While having the user experience audit, professionals can even find the bounce rate and the average time spent on a particular page by the end-user. The lesser the bounce rate, the better the ranking of the website will be. Thus, experts need to work on high-quality work, optimization to reduce the chance of bounce rate. The better the ranking of the website, definitely it will bring more leads and chances of conversions. So, professionals can expect good business. Now, it is only possible when experts not only audit the user experience, but they even fix it. And if the website offers a perfect user experience to potential customers, certainly the purpose of the website gets to fulfill.
Image and Video Optimization Audit: To make the website up to the mark as per the latest trends, we professionals ensure to put high-quality images and videos over the website, for better user experience. But, we hardly think about its impact over the website. Does it suit our brand? And is it making sense for our users? But, without even finding answers to such questions, we just launch it over the website. And gradually it affects the brand and its performance. Hence, it becomes essential for experts to make an audit of images and videos to find out their impacts. Are they performing well or not? The audit results enable experts to calculate the image size and also give suggestions and recommendations for both image and video optimization. The search engine crawlers discover content, images, and videos that should be marked and given as proper alt tags.
Off-Page Optimization Audit: Off-Page audit is again an important aspect to run a website perfectly. When the crawler visits the website, it checks all backlinks which are present in the backend. It also checks the unnatural links which are present on the website and ruining the performance. The Off-Page audit enables professionals to discover all factors including backlinks, website ranking, and backlinking domains. So, it is a must for all experts to find how they can improve on the suggestions offered by the audit report. Implementing and improving the factors will certainly give more benefits to the end-users and the owners of the website. It certainly brings great profit to businessmen.
To be up to the mark as per the latest trends, an audit is indeed an essential procedure for SEO professionals to follow and find how they can improve and make it a big success in the industry. If you are looking for such a service, don’t bother yourself visit seotechexperts.com and avail the service. Our professionals are highly educated and dedicated to providing such effective service at reasonable prices. We assure you will get a great difference in your website’s performance after availing of the audit service. So, don’t make any misconceptions about it. Call us now and avail the best service at a reasonable price. Other than availing the benefit, you can also get to know how better you can perform in this high-competitive world by following just a few simple and technical methods. So, consult us now for better business opportunities.
