Arena Gurgaon - Digital Marketing (Website Designing & Development, SEO, GMB Promotion) Gurgaon

Client Overview

Arena Animation has been a leading name in animation education since 1997, offering training in Graphics, 2D and 3D Animation, VFX, Gaming, Motion Graphics, Video Editing, and Web Design. With a legacy of successful alumni and robust industry placements, Arena Animation is committed to providing top-notch education to aspiring animators.

Scope of Work for SEO Tech Experts:

Search Engine Optimization (SEO)
Local SEO
Google My Business (GMB) Promotion
Pay-Per-Click Advertising (PPC)
Brand Awareness
Website Design and Development

Objectives

Increase organic search visibility
Enhance local presence through GMB promotion
Drive targeted traffic and conversions via PPC
Boost overall brand awareness.
Improve website functionality and user experience.

Challenges Faced

High Competition: Competing with numerous established animation institutes.
Local SEO Management: Optimizing local listings and GMB profiles to attract local students.
Brand Differentiation: Standing out in a crowded market of animation education providers.
Technical SEO and Web Development: Ensuring the website is technically sound and user-friendly.
Effective PPC Strategy: Creating compelling ad campaigns to drive conversions at a lower cost.

Our Approach

To address these challenges effectively, SEO Tech Experts implemented a multifaceted strategy focusing on SEO, local SEO (GMB), content marketing, and website designing & development.

SEO: Conducted a detailed SEO audit, optimizing on-page elements, improving site architecture, and enhancing mobile responsiveness. Comprehensive keyword research guided content creation to improve search rankings.
Local SEO: Focused on optimizing local listings and GMB profiles, ensuring consistent NAP information across platforms, and encouraging positive reviews from students.

GMB Promotion: Managed and optimized Google My Business listings, adding high-quality photos, updating information regularly, and responding to reviews to enhance local credibility.
PPC Advertising: Launched targeted Google Ads campaigns to drive immediate traffic and conversions, with continuous monitoring and optimization for maximum ROI.

Brand Awareness: Developed a brand awareness strategy including content marketing, social media engagement, and PR efforts to position Arena Animation as a leader in animation education.

Website Design & Development: Redesigned the website for better aesthetics, faster load times, and improved user experience, adding features like interactive course catalogs and student testimonials.

Results Achieved In Last 6 Month

Increased Online Visibility: Organic traffic grew by 45% due to improved SEO and content marketing efforts.
Enhanced Local Presence: Local search visibility increased by 50%, leading to more inquiries and enrollments.
Higher Conversion Rates: PPC campaigns resulted in a 35% increase in conversions with a lower cost per acquisition.
Improved Brand Awareness: Social media and PR efforts boosted brand recognition and engagement.
Enhanced User Experience: The redesigned website saw a 40% increase in user engagement metrics.

Keywords	Initial Ranking	25 june 2024
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animation institute in gurgaon	N / A	1st page
multimedia course in gurgaon	N / A	1st page

Get in Touch

India Address

130, JMD Megapolis, Sohna Road, Sector 48 Gurgaon

USA Address

Regus Austin Center - 29th Floor, 2021 Guadalupe Street Dobie Center, #260, Austin, TX 78705, United States

Dubai Address

Business Center 1, M Floor, The Meydan Hotel, Nad Al Sheba, Dubai, U.A.E.

Canada Address

3675 27th E, V5R 1R3, Vancouver, British Columbia, Canada

Arena Animation

150+

45%

35%