Autocar India - Digital Marketing (Website Designing & Development, SEO, GMB Promotion) Gurgaon

Client Overview

Client Name: Autocar India

Industry: Automotive Media and Publishing

Location: India

Autocar India, published as a monthly magazine, enjoys the highest readership among automobile magazines in India according to the IRS-2009 R1 report. The brand extends its influence through "The Autocar Show," a weekly television program aired on Times Now and ET Now, which boasts the highest viewership among Indian automobile shows. Autocar India maintains a robust digital presence, offering daily feeds of automobile news, updates, and reviews on its website. Its YouTube channel is replete with engaging automotive content, including reviews and comparisons, and the brand actively engages with audiences on Twitter, Facebook, Instagram, and Google+.

Objective:

Increase Online Visibility: Improve search engine rankings for relevant automotive keywords to make Autocar India more discoverable by potential readers and viewers.
Drive Organic Traffic: Attract more organic traffic to Autocar India's website through effective SEO strategies.
Enhance Brand Awareness: Strengthen Autocar India's online brand presence and recognition through improved search engine visibility and engaging content.

Challenges:

Competitive Market: Competing with other major automotive media outlets in a highly competitive market.
Keyword Optimization: Identifying and targeting the most relevant and high-traffic keywords related to automotive news, reviews, and updates.
Content Creation: Developing and optimizing content that engages potential readers and viewers and meets their search intent.

Our Approach

To achieve Autocar India's objectives, we implemented a comprehensive SEO strategy:

Keyword Research:

Conducted extensive keyword research to identify high-traffic and relevant keywords related to automotive news, reviews, and updates.
Focused on both broad and long-tail keywords to capture a wide range of search queries.

On-Page Optimization:

Optimized website content, including articles, reviews, meta tags, headings, and images, to incorporate targeted keywords.
Improved website structure and internal linking to enhance user experience and search engine indexing.

Technical SEO:

Performed a technical SEO audit to identify and resolve issues affecting website performance.
Implemented best practices for website speed, mobile-friendliness, and secure browsing (HTTPS).

Content Marketing:

Created high-quality, informative content such as blog posts, articles, and guides related to the latest automotive trends, reviews, and updates.
Developed engaging content that addressed reader pain points and provided valuable insights.

Link Building:

Executed a link-building strategy to acquire high-quality backlinks from reputable industry websites and blogs.
Promoted Autocar India's content through guest posts, collaborations, and social media channels to enhance authority and reach.

Results Achieved

Over a six-month period, Autocar India achieved significant results:

Improved Search Engine Rankings: Higher rankings for targeted keywords, leading to increased online visibility.
Increased Organic Traffic: A substantial rise in organic traffic to Autocar India's website.
Enhanced Brand Awareness: Strengthened online brand presence and recognition through improved search engine visibility and engaging content.