Bata India - Digital Marketing (Website Designing & Development, SEO, GMB Promotion) Gurgaon

Client Overview

Client Name: Bata India

Industry: Footwear Retail and Manufacturing

Location: India

Bata India is the largest retailer and leading manufacturer of footwear in India and a key part of the global Bata Shoe Organization. Incorporated as Bata Shoe Company Private Limited in 1931, the company began as a small operation in Konnagar, near Calcutta, in 1932. Over the years, Bata India has expanded its reach significantly and now operates a large non-retail distribution network through its urban wholesale division, catering to millions of customers through over 30,000 dealers nationwide.

Objective:

Increase Online Visibility: Improve search engine rankings for relevant keywords to make Bata India more discoverable by potential customers.
Drive Organic Traffic: Attract more organic traffic to Bata India's website through effective SEO strategies.
Enhance Brand Awareness: Strengthen Bata India's online brand presence and recognition through improved search engine visibility.

Challenges:

Competitive Market: Competing with other major footwear brands in a highly competitive market.
Keyword Optimization: Identifying and targeting the most relevant and high-traffic keywords related to footwear retail and manufacturing.
Content Creation: Developing and optimizing content that engages potential customers and meets their search intent.

Our Approach

To achieve Bata India's objectives, we implemented a comprehensive SEO strategy:

Keyword Research:

Conducted extensive keyword research to identify high-traffic and relevant keywords related to footwear retail and manufacturing.
Focused on both broad and long-tail keywords to capture a wide range of search queries.

On-Page Optimization:

Optimized website content, including product descriptions, meta tags, headings, and images, to incorporate targeted keywords.
Improved website structure and internal linking to enhance user experience and search engine indexing.

Technical SEO:

Performed a technical SEO audit to identify and resolve issues affecting website performance.
Implemented best practices for website speed, mobile-friendliness, and secure browsing (HTTPS).

Content Marketing:

Created high-quality, informative content such as blog posts, articles, and guides related to footwear trends, care tips, and Bata's product offerings.
Developed engaging content that addressed customer pain points and provided valuable solutions.

Link Building:

Executed a link-building strategy to acquire high-quality backlinks from reputable industry websites and blogs.
Promoted Bata India's content through guest posts, collaborations, and social media channels to enhance authority and reach.

Results Achieved

Over a six-month period, Bata India achieved significant results:

Increased Online Visibility: Enhanced GMB profile led to a significant increase in local search visibility.
Increased Organic Traffic: A substantial rise in organic traffic to Bata India's website.
Enhanced Brand Awareness: Strengthened online brand presence and recognition through improved search engine visibility and engaging content.