BK Structural Contracts Pvt Ltd (BKSCPL) - Digital Marketing (Website Designing & Development, SEO, GMB Promotion) Gurgaon

Client Overview

Client Name: BK Structural Contracts Pvt Ltd (BKSCPL)

Industry: Construction

Location: India

BK Structural Contracts Pvt Ltd (BKSCPL) was established in July 2002 by founder Mr. Jaiveer Singh Rathi, who envisioned creating a large and leading construction company. With a firm belief in hard work, Mr. Rathi aimed to leave a legacy for future generations of professionals. Over the years, BKSCPL has grown substantially, becoming a success story built on shared values and dedication.

Headed by Mr. Jaiveer Singh Rathi, a civil engineer and technical expert in weld technology, BKSCPL has made a significant presence in the construction field. The company prides itself on delivering high-quality construction services and providing technical expertise and suggestions in weld technology.

Objective:

Increase Online Visibility: Improve search engine rankings to make BKSCPL more discoverable by potential clients searching for construction services.
Drive Organic Traffic: Attract more organic traffic to the website through effective SEO strategies.
Establish Industry Authority: Position BKSCPL as a trusted and leading construction company through improved online presence.

Challenges:

Competitive Industry: Standing out in the highly competitive construction industry.
Technical SEO: Implementing technical SEO strategies to improve website performance and search engine rankings.
Content Optimization: Creating and optimizing content to attract and engage potential clients.

Our Approach

To achieve BKSCPL’s objectives, we executed a comprehensive SEO strategy:

Keyword Research:

Identified relevant keywords related to construction services, civil engineering, and weld technology to target in the content.

On-Page Optimization:

Optimized website content, meta tags, headings, and images to include targeted keywords and improve search engine visibility.
Improved website structure and navigation to enhance user experience and search engine indexing.

Technical SEO:

Conducted a thorough technical SEO audit to identify and fix issues affecting website performance.
Implemented best practices for website speed, mobile-friendliness, and secure browsing.

Content Marketing:

Developed high-quality, informative content related to construction services, civil engineering, and weld technology.
Created blog posts, articles, and case studies showcasing BKSCPL’s projects, expertise, and industry insights.

Link Building:

Implemented a link-building strategy to acquire high-quality backlinks from reputable industry websites.
Promoted BKSCPL’s content through guest posts, industry forums, and social media channels.

Results Achieved

Over a six-month period, BKSCPL achieved significant results:

Improved Search Engine Rankings: Higher rankings for targeted keywords, leading to increased visibility.
Increased Organic Traffic: A substantial rise in organic traffic to the website.
Enhanced Industry Authority: Established BKSCPL as a trusted and leading construction company through improved online presence and content marketing.

Keywords	Initial Stage	Ranking
building contractor in gurgaon	N/A	1st page
construction company in gurgaon	N/A	1st page
Top Construction company In Gurgaon	N/A	1st page
civil construction company in gurgaon	N/A	1st page
construction contractor in gurgaon	N/A	1st page