Capogna Orthodontics - Digital Marketing (Website Designing & Development, SEO, GMB Promotion) Gurgaon

Client Overview

Client Name: Capogna Orthodontics

Industry:Orthodontics

Welcome to Capogna Orthodontics! We are a family-run orthodontic practice committed to crafting beautiful smiles for patients of all ages across North Massapequa, Garden City, NY, and surrounding areas, including Farmingdale, Seaford, Bethpage, Plainedge, Wantagh, New Hyde Park, Floral Park, Franklin Square, and Mineola. With two conveniently located offices, we offer a comprehensive range of orthodontic services, from traditional metal braces to nearly invisible straightening options, ensuring a solution that fits everyone’s needs. Our dedicated team strives to make each orthodontic journey exceptional by providing personalized care and thorough explanations of each step in the treatment process. With office hours six days a week and flexible scheduling, we’re here to accommodate your needs. Begin your journey to a confident smile by scheduling a consultation with Capogna Orthodontics today.

Objective:

Increase Online Visibility: Improve Capogna Orthodontics' search engine rankings to attract more potential patients.
Expand Local Reach: Strengthen local SEO efforts to capture patients in the surrounding areas.
Boost Patient Engagement: Optimize the Google My Business profile to enhance local visibility and interaction.

Challenges:

Competitive Market: Standing out in a competitive orthodontic market with many local providers.
Target Audience: Effectively reaching and engaging families and individuals seeking orthodontic care.

Our Approach

SEO Strategy:

Keyword Research: Identified relevant keywords related to orthodontic care and braces.

On-Page Optimization: Optimized website content, meta tags, and headings with targeted keywords.

Content Marketing: Developed high-quality content, including blogs and articles, focusing on orthodontic treatments, patient testimonials, and FAQs.

Link Building: Implemented a link-building strategy to enhance domain authority and improve SEO performance.

GMB Promotion Strategy:

Profile Optimization: Enhanced the GMB profile with detailed descriptions, high-quality images, and regular updates.

Patient Reviews: Encouraged satisfied patients to leave positive reviews on the GMB profile.

Posts and Updates: Utilized GMB posts to share updates, promotions, and special offers.

Local SEO Strategy:

Google My Business (GMB) Optimization: Optimized the GMB profile with accurate business information, photos, and patient reviews.

Local Citations: Ensured consistent business information across local directories and citation sources.

Local Content Creation: Created location-specific content to attract local families searching for orthodontic care.

Results Achieved

Increased Organic Traffic: Improved search engine rankings for targeted keywords related to orthodontic care and braces.
Enhanced Local Presence: Increased visibility in local search results, attracting more patients from the surrounding communities.
Improved Online Engagement: Higher engagement rates through optimized content, leading to increased inquiries and patient consultations.
Boosted GMB Profile: Enhanced GMB profile visibility, resulting in increased patient engagement and appointments.

Keywords	Initial Stage	Ranking
orthodontist massapequa ny	N/A	1st page
Dentofacial Orthopedics massapequa ny	N/A	1st page
Invisalign treatment massapequa ny	N/A	1st page
Teeth Expanders Treatment massapequa ny	N/A	1st page
early orthodontic treatment massapequa ny	N/A	1st page

Get in Touch

India Address

130, JMD Megapolis, Sohna Road, Sector 48 Gurgaon

USA Address

Regus Austin Center - 29th Floor, 2021 Guadalupe Street Dobie Center, #260, Austin, TX 78705, United States

Dubai Address

Business Center 1, M Floor, The Meydan Hotel, Nad Al Sheba, Dubai, U.A.E.

Canada Address

3675 27th E, V5R 1R3, Vancouver, British Columbia, Canada