GresBond By Kajaria- SEO Tech Experts

Client Overview

Client Name: GresBond By Kajaria

Industry: Tile Adhesives, Grouts, and Cleaners

Gres Bond By Kajaria, a premier brand under Kajaria, offers top-tier tile adhesives, grouts, and cleaners. Renowned for its commitment to excellence, GresBond delivers products that set industry standards for quality and reliability. Their innovative solutions ensure enduring beauty and structural integrity for tiling projects.

Project started-

Present Status-

Objective:

Enhance organic and paid search visibility.
Boost social media engagement and brand awareness.
Improve website functionality and user experience.
Establish a strong PR presence.
Leverage video content to highlight product benefits.
Utilize Quora for customer engagement.
Develop and distribute compelling content.
Collaborate with influencers for broader reach.

Challenges:

Highly Competitive Market: Distinguishing GresBond in a saturated market.
Multi-Channel Marketing: Seamlessly integrating diverse marketing channels.
Brand Awareness: Building recognition for a new brand under Kajaria's umbrella.
Technical SEO and Web Development: Ensuring the website is technically sound and user-friendly.
Effective Content Strategy: Creating unique, engaging content for multiple platforms.

Our Approach

SEO: Conducted an SEO audit to optimize on-page elements, improve site architecture, and enhance mobile responsiveness. Targeted keyword research guided our content strategy to boost search rankings.

SMO: Developed a comprehensive social media strategy to increase engagement on platforms like Facebook, Instagram, and LinkedIn. Regular posts and interactive content fostered customer interaction.

PPC Advertising: Launched targeted Google Ads and social media ad campaigns to drive immediate traffic and conversions. Continuous monitoring and optimization maximized ROI.

Website Design and Development: Redesigned the website for better aesthetics, faster load times, and improved user experience. Added features like product galleries and interactive guides.

PR: Crafted and distributed press releases to major industry publications, increasing brand visibility and credibility.

Content Marketing: Created blog posts, articles, and guides focused on tiling solutions and best practices. These were optimized for search engines and shared across various platforms.

Influencer Marketing: Collaborated with industry influencers to review and promote Gres Bond products, reaching a wider audience.

Results Achieved

Increased Organic Traffic: Organic traffic grew by 40% due to improved SEO and content marketing efforts.
Boosted Social Media Engagement: Social media engagement rose by 50%, enhancing brand awareness.
Higher Conversion Rates: PPC campaigns resulted in a 30% increase in conversions with a lower cost per acquisition.
Enhanced User Experience: The redesigned website saw a 35% increase in user engagement metrics.
Strong PR Presence: Successful PR campaigns increased media mentions and backlinks, bolstering brand credibility.
Active Quora Presence: Quora marketing drove relevant traffic to the website and improved brand authority.
Broad Reach through Influencers: Influencer collaborations significantly expanded Gres Bond's reach and customer base.

Get in Touch

India Address

130, JMD Megapolis, Sohna Road, Sector 48 Gurgaon

USA Address

Regus Austin Center - 29th Floor, 2021 Guadalupe Street Dobie Center, #260, Austin, TX 78705, United States

Dubai Address

Business Center 1, M Floor, The Meydan Hotel, Nad Al Sheba, Dubai, U.A.E.

Canada Address

3675 27th E, V5R 1R3, Vancouver, British Columbia, Canada