Indicolour - Digital Marketing (Website Designing & Development, SEO, GMB Promotion) Gurgaon

Client Overview

Client Name: Indicolour

Industry: Printing and Design

Location: New Delhi

Indicolour specializes in creating unique and exquisite wedding cards, wedding boxes, paper carry bags, high-quality business cards, standees, and customized calendars. With a focus on innovation and creativity, Indicolour has evolved from an importer of printing machines to a renowned printer of high-quality, customized printing solutions.

The journey of Indicolour began with a vision to offer unique and innovative designs. By investing in state-of-the-art printing machines and assembling a team of skilled professionals, Indicolour has established itself as a leader in the printing industry, delivering exceptional products for weddings, corporate branding, and special events.

Objective:

Enhance Online Visibility: Increase Indicolour's presence in search engine results pages (SERPs) to attract more potential customers searching for wedding cards, business cards, and other printing services.
Local Market Penetration: Improve local SEO to capture customers searching for printing services in the vicinity of the business location.

Challenges:

Competitive Market: Standing out in a competitive printing industry where creativity and quality are crucial differentiators.
Target Audience: Understanding and reaching the specific target audience interested in custom-designed printing products such as wedding cards and business branding materials.

Our Approach

To achieve Indicolour's objectives, we adopted a comprehensive digital strategy:

SEO Strategy:

Keyword Research: Identified relevant keywords related to wedding cards, business cards, and other printing services.

On-Page SEO: Optimized website content, meta tags, and headings to include targeted keywords and improve search engine visibility.

Content Creation: Developed high-quality content, including blogs and articles, focusing on printing trends, wedding planning tips, and business branding advice to attract and engage the target audience.

Link Building: Implemented a link building strategy to enhance domain authority and improve SEO performance.

Local SEO Strategy:

Google My Business (GMB) Optimization: Optimized Indicolour's GMB profile with accurate business information, photos, and customer reviews.

Local Citations: Ensured consistent business information across local directories and citation sources to improve local search rankings.

Local Content Creation: Created location-specific content to attract local customers searching for printing services in the area.

Results Achieved

Over a six-month period, Indicolour achieved significant results:

Increased Organic Traffic: Improved search engine rankings for targeted keywords related to wedding cards, business cards, and customized printing services.
Enhanced Local Presence: Increased visibility in local search results, attracting more customers from the nearby geographical area.
Improved Online Engagement: Higher engagement rates through optimized content, leading to increased inquiries and conversions.

Keywords	Initial Stage	Ranking
Gift Boxes Supplier in Faridabad	N/A	1st page
Chocolate Packaging Company in Faridabad	N/A	1st page
Luxury Packaging Manufacturer in Faridabad	N/A	1st page
Luxury Packaging Wholesaler in Faridabad	N/A	1st page
Mdf Boxes Wholesaler in Faridabad	N/A	1st page