Keuchen Paradise - Digital Marketing (Website Designing & Development, SEO, GMB Promotion) Gurgaon

Client Overview

Client Name: Keuchen Paradise

Industry: Handmade Cakes and Gifting Services

Location: Delhi, India

Duration: Approximately 3 years (on and off)

Keuchen Paradise offers an astonishing array of handmade cakes, carving a unique niche by touching thousands of hearts with exclusive midnight cake delivery services in Delhi. Committed to ensuring timely delivery, Keuchen Paradise makes every occasion more cheerful with their delectable cakes. In addition to cakes, they offer online flower bouquets in Delhi, along with perfect combinations of chocolates, greeting cards, and soft toys. Their personalized and customized gifting services allow customers to send happiness to their loved ones, even from miles away. With Keuchen Paradise, you can freshen up sweet memories by adding the freshness of flowers and the softness of cakes, and send personalized messages to make every gift special.

Objective:

Enhance Online Presence: Establish a strong online presence through an optimized website and active social media profiles.
Improve Search Engine Rankings: Increase organic traffic by optimizing the website for search engines.
Boost Customer Engagement: Utilize social media platforms to engage with customers and promote services.
Increase Local Visibility: Optimize GMB profile to attract local customers and enhance visibility in local search results.

Challenges:

Competitive Market: Standing out in a highly competitive market with numerous cake and gifting service providers.
Local SEO: Ensuring high rankings in local search results to attract more customers within Delhi.
Customer Engagement: Maintaining consistent and meaningful engagement with customers on social media.

Our Approach

To achieve Keuchen Paradise's objectives, we implemented a comprehensive strategy:

Website Design:

Created a user-friendly and visually appealing website with easy navigation.
Ensured mobile responsiveness to provide a seamless experience across all devices.
Integrated an efficient ordering system for cakes and gifting services.

SEO:

Conducted thorough keyword research to identify relevant search terms.
Optimized website content, meta tags, and images to improve search engine rankings.
Implemented technical SEO practices, such as improving site speed and ensuring proper indexing.

SMO:

Developed a content calendar for regular posts on social media platforms.
Created engaging content, including images, videos, and customer testimonials.
Run targeted social media campaigns to increase brand awareness and engagement.

GMB:

Optimized the GMB profile with accurate business information and high-quality images.
Regularly updated the profile with posts about new products, promotions, and customer reviews.
Encouraged satisfied customers to leave positive reviews and responded promptly to all feedback.

Results Achieved

Over a three-year period, Keuchen Paradise achieved significant results:

Enhanced Online Presence:

A visually appealing, user-friendly website that attracted and retained more visitors.
Increased organic traffic due to improved search engine rankings.

Improved Search Engine Rankings: