AM Group - Digital Marketing (Website Designing & Development, SEO, GMB Promotion) Gurgaon

Client Overview

Client Name: AM Group

Industry: Manufacturing (Masterbatch and PVC Products)

Location: India

AM Group, consisting of A. M. Mediplast, A. M. Polymer, and AM Masterbatch Pvt Ltd, is a prominent Sole Proprietorship firm established in 1996. Based in India, the group is dedicated to manufacturing and supplying a wide range of premium products, including PVC Granules Compound, PVC Films, Medical Grade Tubings, Black Masterbatch, White Masterbatch, Color Masterbatch, Additive Masterbatch, and Filler Masterbatch. AM Group emphasizes quality, using superior raw materials and advanced techniques in line with industry standards.

Objective:

Increase Online Visibility: Improve AM Group's presence on search engine results pages (SERPs) to attract more potential clients and business inquiries.
Boost Local Market Reach: Strengthen local SEO efforts to capture customers searching for masterbatch and PVC products in nearby areas.

Challenges:

Competitive Market: Competing with numerous established players in the masterbatch and PVC product manufacturing industry.
Target Audience: Effectively reaching and engaging businesses and clients looking for high-quality masterbatch and PVC products.

Our Approach

To achieve AM Group's objectives, we implemented a comprehensive digital strategy:

SEO Strategy:

Keyword Research: Identified relevant keywords related to masterbatch, PVC products, and manufacturing.

On-Page Optimization: Optimized website content, meta tags, headings, and images to include targeted keywords and improve search engine visibility.

Content Marketing: Developed high-quality content, including blogs, articles, and case studies, focusing on the benefits and applications of masterbatch and PVC products to attract and engage the target audience.

Technical SEO: Ensured the website’s technical elements, such as site speed, mobile-friendliness, and indexing, were optimized for better performance in search engines.

Local SEO Strategy:

Google My Business (GMB) Optimization: Optimized AM Group's GMB profiles with accurate business information, high-quality images, and customer reviews.

Local Citations: Ensured consistent business information across local directories and citation sources to improve local search rankings.

Location-Specific Content: Created content targeting specific locations to attract local businesses and clients searching for masterbatch and PVC products.

Results Achieved

Over a six-month period, AM Group achieved significant results:

Increased Organic Traffic: Improved search engine rankings for targeted keywords related to masterbatch and PVC products.
Enhanced Local Presence: Increased visibility in local search results, attracting more customers from nearby areas.
Improved Online Engagement: Higher engagement rates through optimized content, leading to increased inquiries and business inquiries.

Keywords	Initial Stage	Ranking
Antifog Masterbatch Manufacturer in Aanand	N/A	1st page
Polymer Processing Aid Supplier in Aanand	N/A	1st page
Modifiers Masterbatch Manufacturer in Aanand	N/A	1st page
Slip Masterbatch Manufacturer in Aanand	N/A	1st page
Polymer Processing Aid Manufacturer in Aanand	N/A	1st page