Sharda Hospital - Digital Marketing (Website Designing & Development, SEO, GMB Promotion) Gurgaon

Client Overview

Client Name: Sharda Hospital

Industry:Healthcare

Sharda Hospital stands as a premier multi-specialty healthcare facility, delivering medical care aligned with global standards of excellence. Equipped with cutting-edge technology and advanced infrastructure, the hospital is a preferred choice for comprehensive healthcare services. Highly skilled and experienced medical professionals are available around the clock, ensuring expert patient care at all times. Sharda Hospital provides a wide range of medical services, from tertiary and super specialty care to general specialties, advanced diagnostics, radiology, and critical care. Additionally, recognizing the growing interest in Ayurveda, the hospital has introduced a Panchakarma Centre, offering specialized massage therapies for conditions that are difficult to manage through conventional medicine.

Objective:

Enhance Online Presence: Increase visibility on Google Search and Maps to attract more local patients seeking medical services.
Ensure Profile Integrity: Resolve any issues related to GMB suspension and maintain a consistent online presence.
Improve Local SEO: Optimize the Google Business Profile to improve local search rankings and attract more local patients.

Challenges:

Technical Issues: Addressing GMB suspension and resolving duplicate listings to maintain a clean and accurate online presence.
Competitive Market: Standing out in a competitive healthcare industry and attracting patients looking for high-quality medical care.

Our Approach

SEO Strategy:

Keyword Research: Identified and targeted relevant keywords related to minimally invasive spine surgery.

On-Page SEO: Optimized website content, meta tags, and headers to improve search engine rankings.

Content Creation: Developed optimized content for the website, including informative articles and patient testimonials.

Link Building: Built quality backlinks from healthcare-related websites and local directories.

Google Business Profile Promotion:

Optimization: Enhanced the GMB profile with accurate information, high-quality images, and engaging posts to attract and inform potential patients.

Local SEO: Implemented local SEO strategies, including keyword optimization and citation building, to improve local search visibility.

Review Management: Encouraged satisfied patients to leave positive reviews to build credibility and attract more patients.

GMB Suspension Recovery:

Investigation: Identified the root cause of GMB suspension and took necessary steps to rectify the issues.

Appeal Process: Submitted appeals and communicated with Google support to reinstate the suspended GMB profile promptly.

Compliance: Ensured GMB profile adheres to Google's guidelines to prevent future suspensions.

Removal of Duplicate Listings:

Audit: Conducted a thorough audit of online listings to identify and remove duplicate profiles.

Verification: Verified the authenticity of the primary GMB profile and consolidated information across platforms for consistency.

80+

Keywords on 1st Page

300%

Increase in Organic Traffic

6.8K+

Traffic Improvement in UAE

Get in Touch

India Address

130, JMD Megapolis, Sohna Road, Sector 48 Gurgaon

USA Address

Regus Austin Center - 29th Floor, 2021 Guadalupe Street Dobie Center, #260, Austin, TX 78705, United States

Dubai Address

Business Center 1, M Floor, The Meydan Hotel, Nad Al Sheba, Dubai, U.A.E.

Canada Address

3675 27th E, V5R 1R3, Vancouver, British Columbia, Canada

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