Digital Marketing For Square Root - SEO, Content Marketing

Client Overview

Client Name: Square Root

Industry: Healthcare (Dermatology and Cosmetology)

Founder: Dr. Jyotirmay Bharti, Dermatologist, Cosmetologist, and Hair Transplant Surgeon

Location: Gurgaon, India

About Square Root

SQUARE ROOT is a leading Hair Transplant, Skin & Laser Clinic in Gurgaon, renowned for its safe, economical, and world-class medical treatments. The clinic is operated by Dr. Jyotirmay Bharti, an esteemed dermatologist, cosmetologist, and hair transplant surgeon. SQUARE ROOT caters to both domestic and international clients, providing comprehensive solutions for various skin and hair-related concerns.

Scope of Work for SEO Tech Experts:

Search Engine Optimization (SEO)
Local SEO
Google Business Profile
Content Marketing
Quora Marketing

Objective:

Increase Online Visibility: Improve the clinic’s online presence to attract more clients.
Boost Local Searches: Enhance visibility in local searches to draw in clients from Gurgaon and surrounding areas.
Drive Website Traffic: Increase website traffic and engagement through effective content marketing.
Engage on Quora: Utilize Quora as a platform to share expertise and drive traffic.

Challenges:

Competitive Market: The dermatology and cosmetology industry is highly competitive, with many clinics vying for top search engine rankings.
Local SEO: Achieving high visibility in local searches amidst numerous competitors.
Content Saturation: Standing out with unique and valuable content in a saturated market.

Our Our Approach

To address these challenges, we implemented a strategic plan focusing on SEO, Google Business Profile optimization, local SEO, content marketing, and Quora marketing.

SEO:

Keyword Research: Identified high-traffic, relevant keywords related to dermatology, cosmetology, and hair transplant services.
On-Page Optimization: Optimized meta tags, headings, and content for improved search engine rankings.
Technical SEO: Enhanced website speed, mobile responsiveness, and fixed technical issues to improve user experience.

Google Business Profile:

Profile Optimization: Optimized the clinic's Google Business Profile with accurate information, high-quality images, and regular updates.
Customer Reviews: Encouraged satisfied clients to leave positive reviews, enhancing the clinic’s online reputation.

Local SEO:

Local Keywords: Integrated location-specific keywords to improve local search rankings.

Content Marketing:

Educational Content: Created engaging blog posts, FAQs, and patient guides to educate potential clients and build trust.
Meta Optimization: Ensured all content was optimized with targeted keywords for better search visibility.

Quora Marketing:

Expert Engagement: Actively participated in relevant Quora discussions, providing expert advice and linking back to the clinic’s website.
Traffic Generation: Used Quora as a platform to drive targeted traffic to the website.

Results:

Over six months, SQUARE ROOT experienced significant improvements:

Increased Online Traffic: Website traffic increased by 50% due to improved SEO and content marketing efforts.
Higher Local Visibility: Local SEO and Google Business Profile optimization resulted in a 45% increase in local search traffic.
More Client Inquiries: The number of client inquiries and appointments through the website increased by 40%.
Enhanced Engagement: User engagement metrics, such as session duration and page views, improved by 30%.

Ranking Keywords:

Keywords	Initial Stage	Ranking
freckles treatment in gurgaon	N/A	1st Page
filler treatment in Gurgaon	N/A	1st Page
botox treatment in gurgaon	N/A	1st Page
skin tightening treatment in gurgaon	N/A	1st Page
skin rejuvenation treatment in gurgaon	N/A	1st Page

Digital Marketing For Square Root (SEO, Google Business Profile, Content Marketing)