How is performance marketing different from digital marketing?
Digital marketing and performance marketing are not very different from one another. Performance marketing can be considered a branch of digital marketing where the results are traced according to different criteria as decided by the client. Digital marketing is more subjective, whereas performance marketing is more of an objective approach.
How is performance marketing an objective approach?
If you consider digital marketing, the main idea is to optimize a page platform for better reach on a search engine. In performance marketing, this "reach" is calculated by different parameters such as clicks, downloads, number of subscribers, etc.
Is performance marketing only for an online business?
Performance marketing can be extremely beneficial for your business- a business is an offline or an online business. Performance marketing is just about creating a better reach for your product or service and tracing and analysing it.
What are KPIs?
KPIs or key performance indicators are those set parameters that measure the Performance of the campaign. Some major KPIs are- CPC (cost per click), CPL (cost per lead), CPA (cost per appointment), CPS (cost per sale), etc.
How is performance marketing different from conventional marketing?
Performance marketing agency Delhi like SEO Tech Experts is an object-oriented approach towards marketing. In conventional marketing methods, a person would pay for an advertisement to be broadcasted or published. Would never know how many people did that advertisement effect and how many people are being drawn towards their product or service through that advertisement. In performance marketing, a lot of clarity in this respect.