Is there a difference between performance marketing and digital marketing?
The essence of both performance and digital marketing is inter related to each other, as both of these marketing takes place on the net. Performance marketing is actually performance based where a campaign gets run, and then efforts are calculated on the basis of the viewers
What makes affiliate marketing differ from performance marketing?
Digital marketing, affiliate marketing and performance marketing are all interrelated terms with minor differences which set them apart. Affiliate marketing is carried out by promoting the product or service on an affiliate network, performance marketing can be used on any digital channel and hence it is a more general term.
Why is performance marketing so beneficial?
A performance marketing agency Gurgaon like SEO Tech Experts gives you the best way to launch a campaign which is new and experimental. This is because the insights are so detailed that you will know exactly where the loopholes lie and that makes it very easy for you to come up with a solution.
What are KPIs?
KPIs or key performance indicators are those set parameters which measure the performance of the campaign. Some major KPIs are- CPC (cost per click), CPL (cost per lead), CPA (cost per appointment), CPS (cost per sale), etc.
How is performance marketing different from conventional marketing?
Performance marketing agency Gurgaon like SEO Tech Experts it is a very regulated approach towards marketing. In conventional marketing, you cannot control your marketing technique or get to know about its progress or collect data. But in the case of performance marketing, you can start computing the feedback as soon as you launch the campaign and you keep getting the feedback till the campaign runs.
This way you can easily gauge how your campaign has fared against the time period